INDUSTRY:

BEER

CLIENT:

SAMUEL ADAMS

YEAR:

2023

EXPERIENCE:

COLLATERAL DESIGN

Samuel Adams Collateral

about

©2024 The Boston Beer Company, Boston, MA. All rights reserved.

Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.

During my 6 month long co-op at the Boston Beer Company, I worked alongside the Samuel Adams design team to design, print, and ship point of sale (POS), using Adobe Illustrator, InDesign, and Photoshop. This included work on pre-existing templates, as well as creating items from scratch based on requests from sales representatives.

I created a wide variety of sales collatearl, including menus, signs for liquor stores, banners, and other print goods. Additionally, I printed, cut, and shipped out the collateral I made, and I worked with vendors to get larger and hard goods ordered for customers.