INDUSTRY:
MARKETING
COMPANY:
BEVI
YEAR:
2024
EXPERIENCE:
GRAPHIC DESIGN
The Bevi Mobile & Cart
about
The Bevi Mobile is a van that Bevi's sales team can bring to in-person meetings, sales blitzes, and events. The inside of the van serves as a "mobile break room" where the machines are on display for prospective customers to try. When not being used at an event, the Bevi Mobile is designed to also serve as passive marketing while parked or on the move. Additionally, a mobile cart was created to be brought into smaller spaces, such as office lobbies, to allow customers to try Bevi's Countertop machine.
challenge
The primary challenge faced in the design process of the Bevi mobile was creating a design that is fun and eye-catching, but did not stray too far from Bevi's brand. Additionally, since Bevi is such a unique product, we had to make sure that the van wrap properly communicated exactly what the machine is without using too much copy. We needed the van to be something that people want to post about on social media and get excited to see in person.
solution
The final design for the Bevi Mobile is based off of a classic ice cream truck. With Bevi's wide range of flavors, we thought having a "menu" on the side of the van similar to an ice cream truck would be perfect. The concept of the ice cream truck also allowed us to make the design fun, colorful, and flavor-forward while still incorporating elements of Bevi's brand identity. I hand drew all the machines and water glass on the van to ensure that we didn't lose the playful energy with the incorporation of photos.
